Google Ads vs Meta Ads: Which Should Your Business Use?
Google captures people already searching; Meta creates demand by reaching the right audience. Here is how to decide where your ad budget should go.
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Our Services
Google Ads & Meta Ads Management
Paid advertising is the fastest way to reach buyers who are ready to act, and the fastest way to waste money if campaigns are not structured and tracked properly.
Overview
Google & Meta Ads at Vayura Digital
We build campaigns around profitable actions, such as calls, form fills, bookings and purchases, and set up conversion tracking before spending your budget. Every week we cut wasted search terms, test new ads and landing pages, and move budget to the campaigns producing customers at the lowest cost.
What's included
Account audit & structure
Clean campaign structure with tight keyword groups, audiences and negative keywords.
Google Search & Performance Max
Ads that appear when buyers search for exactly what you sell.
Facebook & Instagram ads
Audience targeting, creative testing and retargeting for B2C and local businesses.
YouTube & LinkedIn ads
Video and B2B campaigns for awareness and high-value lead generation.
Landing pages
Fast, focused pages designed to convert ad clicks into enquiries.
Conversion tracking
GA4, Google Tag Manager, Meta Pixel and CRM integration so you know your real cost per customer.
Who this service is for
- Businesses that need leads quickly
- E-commerce brands scaling sales
- Companies launching new offers or locations
Google & Meta Ads: frequently asked questions
What budget do I need for Google Ads?
It depends on your industry and location. We estimate cost per click and cost per lead during planning, then recommend a starting budget that can produce meaningful data within the first month.
Do you charge a percentage of ad spend?
We offer both flat monthly management fees and percentage-based pricing. We will recommend whichever is fairer for your budget size.
Who owns the ad accounts?
You do. Campaigns run in accounts owned by your business, so you keep all data and history if you ever move on.
How We Work
Our process
- I
Technical Audit
We review your website speed, SEO health, tracking and current marketing channels.
- II
Research & Keywords
We study competitors and find the searches and audiences most likely to buy from you.
- III
Strategy & Plan
You get a written plan with channels, targets and timelines to approve before we begin.
- IV
Launch Campaigns
Website fixes, SEO, ads, social content and automation go live, all tracked from day one.
- V
Report & Improve
Monthly reports and review calls. We scale what works and fix what does not.
Further Reading
Guides on Paid Advertising
9 Ways to Lower Your Cost per Lead on Google Ads
Paying too much for every enquiry? These nine practical fixes reduce wasted spend and improve conversion rates on Google Ads campaigns.
Read articleRetargeting Ads Explained: Win Back Visitors Who Didn’t Buy
Most website visitors leave without enquiring. Retargeting shows them relevant ads afterwards, so they come back when they are ready to buy.
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